Virtual fundraising events have become an integral part for non-profit organizations.
Irrespective of you planning the event in response to the modern challenges, especifically those imposed by Covid -19 or to grow your business’s digital footprint, having a plan to keep your audience engaged has become a mandate as we move forward.
Any successful virtual event indeed comes in a variety of shapes. To figure out a virtual mold that fits perfectly with your fundraising goals and community-building efforts, read the blog until it’s a wrap!
Best Ideas To Engage Audiences’ In a Virtual Fundraising Event For 2022
Conducting fundraising campaigns via a virtual platform can open up a world of opportunities for nonprofit organizations to interact with audiences, keep them engaged., and gather support for their cause. For this, you can consider including activities that are short, riveting and is able to hold the audience’s interest easily.
Interestingly, the overall revenue generated by non-profits increased by 23% over the past year, from 15% for online fundraising events. The reason for this can be attributed to the different tactics that the organizers adapted to.
Explore the top 6 virtual fundraising event ideas that you can use in 2022 to make your event more engaging.
Conduct Open Mics
Open mics are a fun way to interact with audiences and get them to showcase their talent with people like them and even better, for a cause.
By letting people share their knack with others, you can create opportunities of building networks, generate excitement and effectively raise funds as the event starts scaling up.
Attendees via a ticket can narrate stories, recite poetry, share a motivational video, which can also be used later for the event’s cause.
Virtual Marathon or Bootcamp
Bootcamps or marathons have been quite popular fundraising events because they are capable of easily winning maximum participation and hence, funds. .
Non-profit organizations must try adapting to a virtual walkathon/marathon or bootcamp. To achieve this, all that is needed is a centralized virtual event software. Brands can launch a peer-to-peer variant of fundraising campaigns.
Plan an engaging schedule of challenges that need to be undertaken remotely. The participants can maintain a log of their activities in the campaign center, which will help in generating donations along the way.
Showcase a Social Wall
There cannot be any better time than now to leverage the potential that social media has. Your presence on media platforms can do more than you can probably think of, especially with respect to fundraising events happening virtually.
You can create an exclusive hashtag for your virtual fundraising event, prompt your audience to participate, and showcase the content generated on the social wall. This will work as inspiration for people further to create and share content, reinforcing the cause.
Set Up a Virtual Concert
Audience engagement is a subset of concerts, for they are entertaining and ring a bell in the hearts of the attendees when they reminisce about it.
Gathering engagement is no big deal in live concerts. But, with virtual events having the limelight, it might get overwhelming.
Audience engagement is a derivative of concerts, for they are entertaining and create an impact on the audience’s minds, while getting them all excited. Garnering audience attention in live events is no big deal. But, in the case of virtual events, capturing audience engagement gets overwhelming.
So, organize the concert based on the kind of audience you’re expecting. For example – book reading, music concert, or maybe invite a motivational speaker.
It always works great for you to share your knowledge and expertise with your community. Undoubtedly, subjects that directly relate to your mission can be the best deal.
Other than this, you can also consider other educational and artistic workshops like teaching a foreign language, conducting craft and painting workshops.
It will make it easier for you to engage the audience by giving them an experience that they will remember while potentially improving your fund generation process.
Online Contests & Competition
Conducting a social media contest for your supporters is a low-stress method of boosting engagement around the clock.
Build a contest or competition around the cause of the fundraising event and give the attendees some award incentives. Think of a dedicated hashtag to enable tracking of entries and fixate a deadline.
For example, you can ask your followers across social media platforms to share the most creative photograph ever clicked by them by tagging the NGO and using the exclusive hashtag. In addition to this, you can ask them to also spread the word about the virtual collection drive.
This will help you in reaching out to the masses and ease out the fund collection process.
Over To You
In the future, virtual fundraising events will be an important part of the strategies formulated by non-profits. Whether they temporarily replace in-person events or be a part of modern, hybrid engagement opportunities, virtual strategies give organizations an unmatched level of flexibility.
But, don’t just stop here. Devise your best plan with us today!