With the introduction of significant digital marketing tools and techniques, building and distributing an exemplary mobile app is something that everyone is looking for. This also ensures a better digital arena for mobile app publishers.
In today’s time, when one is promoting their app, they are competing with millions of Android and iOS apps. While creating and publishing your app in the mobile development industry is one thing. But getting the mobile app noticed is something else. It requires the right strategies and skillset, which has led to the high demand for app development companies. Let’s explore how SEO and ASO can assist you.
Significance of SEO and ASO
If you have decided to expand your business digitally, there are several technical terms you should know. You may have knowledge about the web world, but the app segment is the new technology. SEO is majorly about optimizing the websites for search engines; in the same way, App Store Development (ASO) is about an app store.
So, one query that instantly hits your mind: is there SEO for mobile apps? To make it easier, we can say that SEO and ASO are two variables of the same coin. Therefore, you need to be aware of the importance of using mobile apps ASO and SEO.
To bring out the best in a mobile application SEO, ASO and SEO should explicitly be leveraged together. Statistics say that Google is one of the most significant sources of app discoverability, which means that if you don’t play along and optimize your site as per need, your rankings on google will not perform well.
SEO Approaches Benefiting your App Store Optimization
Don’t approach SEO and ASO as clashing strategies to get the most out of app creation. Instead, you can hire a mobile app development company to get the right assistance in the process. Organic optimization is important for your online presence, and it needs to be an integral part of your mobile app ASO. So, the question: Is SEO important for apps?
For enabling keyword exploration and targeting, choose keywords precisely because they’re the pillars of your online presence. Make sure you back up this process with the right keyword exploration tools or invest in mobile SEO consulting services.
Here are some more SEO ways that can directly benefit your app store optimization:
- Generating app standing and reviews
- Leveraging deep linking in the application
- Indexation of your app
- Google Click-through rate optimization
- Link structure ways
Do you have a clear understanding of how does SEO work for apps? One of the significant miscalculations app inventors make is undervaluing the power of a quality, responsive website.
Importance of SEO and Your Responsive Website
Your website serves as your online portfolio in today’s competitive digital arena. Your target audience uses your website to learn further about your app before downloading it. So, it should be responsive, SEO-oriented and highly instructional.
Also, it needs to guide them through the information seeking process, furnishing them with a substantiated user experience and turning them into engaged customers. Your website also helps you place yourself as an authority and a dependable source of information.
So, starting an SEO-friendly blog and creating largely interactive content boosts app visibility. Most importantly, creating domain authority drives further online presence and increases downloads.
Ranking Factors Pertaining to SEO for Apps
According to a study, 63% of users know about apps via app stores and not boosting your visibility in these online channels means you are losing on major promotional growth. While features of app stores differ, there are some basic aspects of optimization one needs to swear by:
A meta title
The long titles usually get cut short in the SERPs. You need to keep your meta title short, easy and sweet. Don’t forget to insert all your main keywords into it too. A recent report by the online marketing Institute shows that apps with relevant keywords in their title rank 10.3% higher than those without keywords.
A meta description
It is a kind of call to action for your target audience. List your unique qualities, use simple language and encourage people to download your app. Also, make sure you keep your keywords updated as you make changes or add new products.
App ratings and reviews
App ratings and reviews are testimonials or confirmation of your app’s quality and usability. And it further boosts your app brand’s credibility among users.
App keyword fields
While enabling optimization of your app for keywords, ensure that you keep the title and description for the target audience. It is all about how enticing the app looks and feels to users.
Videos
Screenshots and preview videos are necessary as they bring the human touch to the app and help your new users to see the app before using it.
App icon optimization
Keep in mind that Google Play and the App Store have distinctive norms for an icon’s model size, colour, and configuration. iOS icons demand at least 1024 × 1024 pixels, while Android ones need to be 512 × 512 pixels.
Importance of SEO in Mobile App Development
An app that is not user-friendly and takes a long time to load is out-rightly rejected by the users. This also affects the Google SEO ranking, and hence your business app should have good performance and must meet the standards set by the search engine.
Once you have an app that ranks higher, the chances of your business doing good get better. An effective mobile search engine optimization is thus the key to a successful and growing business.
Organic traffic is used for people who reach and download your app after searching on a search engine. This traffic usually consists of users with a specific need and are serious buyers. Therefore, they are potential targets who can turn into loyal customers in future if you provide the best app experience and services to them.
Key Takeaways
So, when you ask why mobile SEO is so important? The answer is extremely important in the app’s developmental stage and later phases since you need to constantly monitor the evolution of competitors’ SEO ranking and improve your offering to maintain your ranking.
Remember, the number of mobile phone users has been increasing steadily. Thus, you need to evolve and be ready for future competition.
Mobile apps are not one-time ventures. It would help if you kept offering something innovative and useful to the users to make them stay and share a positive review for your business.
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