Social Media Marketing 2022 | 5 Innovative Trends
“It’s almost a disadvantage if you’re not on social media now.” – said Mark Zuckerburg
Social media has been a big part of the internet ecosystem for years, and it’s only getting more popular than ever. It has become an integral element of most companies marketing strategies and has changed how marketers approach their jobs.
An international survey by Statista found that 93 percent of respondents utilized Facebook to advertise their company, while another 78 percent used Instagram. And it has been proven effective as 77 percent of social media marketers claim social media marketing has been highly beneficial to their business.
What are the benefits of Social Media Marketing?
Increases Brand Awareness
Social media is an excellent way to increase brand awareness. You can use it to post your company’s latest news, blog posts, or videos and share them with your followers. People will then share those posts with friends and followers, increasing your reach exponentially.
More Inbound Traffic
Another perk of social media is its potential to get more people to your website. You can post links and share content from other sites, which will drive traffic back to your site. You can also use social media advertising to target potential customers with ads that direct them to your site.
Improves Search Engine Rankings
Google search engine, Yahoo, and Bing use social signals to determine how your website should rank in search results. The stronger your site’s presence is on social media, the better its chances of appearing higher in SERP. Social media also helps you build links to your site, improving its SEO.
Higher Conversion Rates
Better exposure leads to a higher conversion rate through social media. Many brands have reported a 133% increase in revenue after integrating social media into their websites. You’ll also see an increase in customer loyalty if you provide them with a better experience.
Top Innovative Trends of 2022
Social media offers many benefits for businesses, which is why many marketing experts are switching to this platform. The key to success is creating an actionable social media strategy that you can use for generating leads and creating more engagement with your target market.
However, it can be pretty challenging to keep up with the ever-changing changes in various social media platforms. These five innovative social media marketing trends below can help you get started;
Metaverse is the future of social media marketing. It is an immersive and interactive platform that allows users to create their worlds and interact in them with other users.
It offers many features that allow users to add friends, create avatars, and much more.
This platform allows you to engage your customers more meaningfully than ever before by enabling them to interact directly with your brand through virtual reality technology.
It enables you to create engaging content that will help you connect with them profoundly. You can even host events where people can meet each other virtually using Metaverse’s unique features like voice chat or video chat. It makes interactions easier for everyone since there are no geographical limitations involved.
Live simulcasting is a term that refers to broadcasting an event live on multiple channels at once. For example, you can stream your product launch event on YouTube, Facebook Live, Twitter, and Instagram simultaneously. It helps you connect with a vast audience and engage with them across multiple platforms in real-time.
It is also an excellent approach to boost exposure for your business and reach out to new audiences. You can even use this method to broadcast an event happening in one part of the world and re-stream it at another time for people who couldn’t watch it live.
Live simulcasting has been used by many brands, including Coca-Cola and Starbucks. Both companies created unique experiences for viewers by taking their products online through social media platforms – allowing fans to participate in events at home.
Mixed reality combines real life, virtual reality, augmented reality, and artificial intelligence (AI). It’s a new form of technology that allows users to interact with the real world in an enhanced way using digital objects from their smartphones or tablets.
Marketers can use mixed reality to create unique consumer experiences through platforms like mobile apps, virtual reality headsets, or smart glasses. This technology has numerous applications, including entertainment and education, but it’s also an innovative way to market products and services.
Businesses can use mixed reality to create new content formats that help customers visualize products in a way that’s never been possible. It includes actions such as placing a couch in a living room before buying it online or demonstrating how an appliance works by adding it into your kitchen space.
Ephemeral content is a social media marketing trend focusing on creating content only available for a limited time. This type of content uses the audience’s Fear of Missing Out (FOMO) to exhibit a sense of urgency and encourage them to act quickly.
Ephemeral content also leverages the assumption that people will share content because they want others to see it before it disappears. It means that even if nobody sees your post right away, there’s still the chance that someone will catch it later on and share it with their friends.
One of the most effective uses of ephemeral content is to create livestreams, contests, and promotions around your event or launch dates. For example, if you’re hosting a launch party, you can offer free tickets or VIP passes to the first 50 individuals who share your content and sign up for updates about the event. It builds excitement for your event and helps spread awareness about it.
Voice search is an innovative marketing trend that allows your business to appear on a search engine results page (SERP) when a user speaks a query into Google Assistant or Amazon Alexa.
Voice search assistants give consumers quick access to information without typing or scrolling through multiple pages on their phones or computers. It makes searching much faster and easier for users than traditional text-based searches.
To have your business appear in voice search results, you must create a digital listing on Google My Business (GMB). Then, you can build an audio file that Google Assistant and Alexa devices can use to read user queries aloud.
Social media can be a great marketing tool, especially when you’re embracing the different changes and trends in the digital world. Social networking enables you to connect with new audiences, build brand awareness and customer loyalty, increase website traffic, drive conversions, and more.
You may develop your strategy by researching your company’s target market. Then, create a plan for leveraging each network to grow your audience. Lastly, set goals for yourself, and continuously track and monitor your efforts.
These five innovative trends of 2022 above are just some ways you can use social media for your business. Many more trends will become popular in the coming years, so stay on top of new developments and continue to research what works best for your brand.