Top Guidelines in Choosing Email Marketing & Affiliate marketing Services
The path to new features for targeting, reaching, offering, and selling services/products to customers is being led by digital marketing, and it is expected to continue to be at the forefront of the technological revolution. It has become a go-to option for every marketer and is also a critical component of every successful business. It’s a powerful method of connecting with consumers and developing a connection with them, which results in higher sales and profits. Digital marketing has many components and tools that can be used by marketers to give a boost to their business.
In the fancy world of digital marketing lie two marketing techniques that are very cost-effective and target the audience by hitting the hammer when it’s hot. They are, Affiliate Marketing and Email Marketing. One technique is relatively new, while the other is an oldie but still effective as ever when used the correct way.
The objective of this article is to get a better understanding of the above mentioned methods and a walkthrough of the guidelines or things that should be kept in mind while choosing Affiliate Marketing or hire magento developer
The concept of passive income in this active world seems really enticing. In essence, it’s like putting a little effort into earning an income while doing most of the work upfront. You’ve probably heard the phrase “make money while you sleep”, this is what excites people the most and draws them towards Affiliate Marketing.
Affiliate marketing is a very well-known method that is used for increasing revenues generated by the internet and for increasing sales. The growing trend toward non-traditional marketing methods has been shown to be highly beneficial for businesses and affiliate marketers alike. Affiliate Marketing is a method of generating sales by advertising your product through another person or business. It is a very cost-effective method and does not burn a hole in the pockets of the business. One of the main features of affiliate marketing is that, in this case, the owner pays the third-party agent or business only when a sale is made. As it decentralizes the production and marketing linked
with it, it is able to tap into the expertise of a diversified group of individuals for a more successful marketing strategy while also paying contributors a portion of the revenues, or in other words, commission.
There are multiple things that should be kept in mind while choosing an affiliate marketing service. Let’s talk about a few of them-
It is important that the one providing the service has access to proper sales tools and technology to draw more traffic on site.
Select a platform that gives you the right amount of local and global exposure. • The company should have a good and trusted client base which acts as a testimonial of their work.
Regular audits should be done so that you get a report on those missed factors and opportunities that could have boosted the sales.
The rights affiliates should be selected to promote the products i.e., the affiliates who will attract your target audience. For example- there is no point in affiliating with a fashion influencer for an educational service/products.
The company should have a good consumer base so that better leads can be generated. • The terms and conditions for your affiliates should be very clear. It’s very important to set some basic rules to make sure that the affiliate program stays positive and beneficiary for every party involved. You should pick the right fee for the affiliates. Too high fees can cut in your profits. The general commission rates are as follows-
The service should offer a proper but easy tracking of high performing or high scoring affiliates so that the ones who are largely responsible for affiliated revenue can be focused on.
The service benefits should include working on SEO rankings as it helps in driving traffic.
Keeping in mind the aforementioned points should help you with your targets of Affiliated marketing and help you putting in broader marketing efforts so that you achieve better and effective results under your budget.
Coming onto a method that is oldie but goldie is Email Marketing. It refers to using emails as your marketing tools to promote your business, its products and services and well as build up customer loyalty. It includes mailing your customers the information about your new products, offers (discounts), and other services. It is a good method to educate your customers about your brand and engage them. It integrates your products/services into your marketing automation efforts and plays a vital role in lead generation, building brand equity, building relationships with the customers and keeping them engaged in between the purchases.
Email marketing makes use of tools like segmentation and targeting the right customers with the right content to bring in the traffic and generate revenues. While email marketing may sound very easy and may seem like just mailing the customers with offers and products, it’s is lot more complex than that.
Some important points that one needs to remember while thing about adopting an email marketing service are –
In-depth research of customer segment should be done so that you can target the right audience.
In order to market through emails effectively, your objective for adopting this technique should be clear as well as your expectation and purpose.
The service shouldn’t just limit to boring mails. It should integrate creative options like newsletters, customized mails etc in order to keep the customers engaged.
A very important point is that your service provider should have a strict policy when it comes to mails addresses. Lead generation should happen through organic methods like custom signup form.
The service provider as well as you should be aware and respectful of national and international regulations regarding the emails and everything that is being done should adhere to legal regulations.
The service should focus on sending only when needed to as flooding your customers email address is an abuse to the trust and would rather drive away the customers. • Lastly, continuous tracking and evaluation of the results should be done so that the gaps can be bridged when needed.
The aforementioned points should cover the basic guidelines and should help you select the best service for strengthening customer relationships, building your brand, boost sales and achieving measurable results.
Ronak Meghani is a serial entrepreneur & eCommerce Consultant who has worked with small-medium large companies. He is a co-founder of Magneto IT Solutions and has been closely working with eCommerce ventures since 2010. He has helped 200-plus international brands for building/improving their online ventures in the area of UI/UX, development, launching, revenue enhancement, marketing strategy, magento development, eCommerce support and much more, and 90% ventures are generating very good revenue. He’s enthusiastic about start-ups, entrepreneurship, sports, home decor ecommerce, automotive ecommerce, gems & jewellery web development, electronics ecommerce and all things marketing.