Home » What to Avoid When Selecting Blog Post Topics to Enhance SEO

What to Avoid When Selecting Blog Post Topics to Enhance SEO

by Admin

The blogs that you post on your website are critical when it comes to improving your website’s online presence. Your web pages from a map; Google uses this map to determine what your website is about, and directs individuals to your website when they think it will be relevant for them.

Hence it becomes essential for you to ensure that what you post on your blog is relevant to your business and brand. Creating an exciting and engaging post is difficult, but when it is not relevant to your business, it is virtually of no use to you.

Here are a few things that you should avoid when you are posting content on your website or blog. By avoiding these things, you will ensure that your blog post contributes significantly to SEO.

Confusing your audience

If you are a business and technology-oriented website, and you suddenly start to post about fashion and lifestyle, your audience will understandably be confused. Not only is this not relevant to your website, but it is also not relevant to the interest of your audience who have followed you specifically for your knowledge in business and technology. Suppose your website is all about food and restaurants, but then you start to post motivational quotes regarding life in general, will that help your business at all?

Confusing Google

Confusing Google is even worse than confusing your audience. Search Engines rank your page on the SERP based on your past activities posts, and the type of people who engage with your website. Hence, if people who are interested in business and technology click on your website from the SERP, Google will rate you higher in those topics. But if you suddenly start posting about fashion and lifestyle, Google will be trying to figure out how that is relevant to your website, and they will have to start ranking your page from scratch.

Attracting audience, but not your target audience

You may have temporarily branched out to other content because you think it will attract more audience. Maybe you are posting a broad topic on your website thinking that it will attract a wide audience. Now, it may attract more people to your website than earlier, but that’s not necessarily a good thing. All the people who visit your website may be interested in the broad content that you post, but they do not necessarily have to be interested in your business and services. Hence, creating such posts will increase your bounce rates, which is not a good thing when it comes to SEO.

SEO is an intricate system, and it does not take much to topple your entire SEO strategy. Hence you must work carefully to ensure that what you have worked so hard to create does not suffer from a blow. With Marketing Sweets, you can learn more about what you should and should not do. This provider of Top SEO Darwin will help you understand how you can improve your SEO strategy and what techniques you can use to improve your online presence.

How does your Social Media Presence aid SEO?

While you post on Instagram and even LinkedIn, you may be wondering how this helps your company. After all, it seems that social media may not be the ideal place for you to conduct business, right? Well, you would be surprised to know how much social media can help your business grow.

It helps you get noticed

What was the last time that you googled someone? If it has been anytime recently, then you would have probably seen their Facebook page pop up in the search results. Thus, it is easy to see that having a Facebook page does have its advantage, and it holds true of other social media sites as well. Social media presence helps you with your SEO strategy by contributing to your online presence.

Helps potential customer notice you

With the help of blogs and information that you post on your website, you pave the way for potential customers to notice you. However, it cannot be expected that potential customers will magically find your website to read all of the content that you produce. With social media, you have the option of making sure that your content is viewed by people easily, and without them needing to look for your website.

Become an expert and generate a buzz

The content that you publish on social media sites helps you establish yourself as an industry expert. The more people feel that you are an expert on a particular subject, the more likely they are to engage with your content, and the more likely it is that Google will notice your page.

Thus, it is easy to see that social media helps your business grow in a number of important ways. Click here

If you are ready to grow your business via SEO services then contact our professional SEO management team member.
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