Why Do You Need To Add Facebook Widget To Website?
Marketing touchpoints play a major role in helping brands analyze what they can expect from their target audience. Speaking of marketing touchpoints, we cannot ignore the relevance of social media marketing and its platforms.
With a massive user base of over 4 billion active users, social media has become every marketer’s go-to platform for increasing their reach and interacting with them on a personal level.
However, of all the platforms, Facebook has emerged as one of the most highly used social media platforms with a user base of more than 2.9 billion monthly active users. Brands and marketers have begun leveraging the content created on Facebook into various mediums including their websites to leverage the benefits of this strategy.
If you are new to this strategy and wish to know more about how this strategy can help you in the long run, then make way to the end of this post.
We are convinced that you will be completely compelled to leverage this strategy into your business.
Without any further ado, let’s discuss why you need to utilize Facebook widget into your brand or business website.
Key Benefits Of Using Facebook Widget On Your Website
Increase the engagement of your website visitors
If you are looking for means to improve the engagement of your website visitors, then embedding Facebook feeds can be your best bet. People find Facebook feeds extremely engaging and spends quite a substantial amount of time on the platform to update themselves.
When you embed Facebook feeds on your website, you give your website visitors a reason to explore your website more. Your website visitors will be interested in going through your website with a lot more interest. Moreover, the more they would explore your website, it would increase the overall engagement on your website.
Enhance the vibrancy of your website
No one likes to spend time on a website that looks boring and mundane. Aggregating a collection of Facebook feeds in the form of images, videos, reviews, etc., would instantly revamp the overall look of your website.
Your users will be amazed to see a tremendous change on your website and they would be compelled to stay more on the website. Moreover, everyone loves spending their time on a well-designed website, in comparison to just a website with good quality content.
Display User-Generated content to display social proof
The validation of your customers is of extreme importance as they help you in instilling trust and confidence in your potential customers. User-Generated Content is the content created by the existing customers of a brand. It can be in the form of images, reviews, videos, GIFs, etc.
Facebook is a hub of User-Generated content. Every day millions of people post content on their Facebook handles related to their experiences with brands and their preferred products. Further, aggregating and embedding such content on the website would work great to convert potential customers into existing customers of a brand.
Potential customers are usually apprehensive about investing in a new brand, since they are mostly used to and comfortable with their existing brand.
Embedding content and reflecting how much your customers are loving your products, would do the job of instilling faith and confidence in them. The logic is simple. Customers always trust other customers much more than the promotional content of a brand. Hence, embedding Facebook feeds would significantly increase their trust and push them to try out your products.
A cost-effective marketing strategy
Embedding Facebook feeds on the website is a strategy that is not heavy on the pocket and works super effectively to raise more brand conversions.
All you need to do is shortlist a responsive social media aggregation tool that offers a multitude of pricing options. The users can select the one that suits their needs and requirements best. Moreover, the users need not brainstorm and adopt expensive marketing strategies to attain the aforementioned benefits.
Taggbox Widget – The Ultimate Tool For Embedding Facebook Widget On The Website
If you are interested in the process and are wondering about the embedding process, it can be done easily using a responsive social media aggregation tool like the Taggbox Widget.
The Taggbox widget is a leading social media aggregation tool that is used by users to aggregate, curate, and embed social media content from various social media networks including Facebook.
Taggbox widget users can collect the content by choosing their preferred connection type ie.- mentions, username, etc.
Additionally, the users can use the features of the platform like the customization panel to style the Facebook widget, content moderation for removing any unwanted content, advanced analytics, and a robust back support team.
Overall, this tool is super easy to use and can be included in your marketing efforts for maximum benefits.
This brings us to the end of this post and you are completely aware of the benefits of using the Facebook widget to your business website.
Go on now, use this strategy to the best of your ability and watch your brand take off like never before!