As one of Vietnam’s leading messaging and social commerce platforms, Zalo Business has become an essential tool for brands, entrepreneurs, and marketers. With over 70 million users actively engaging on Zalo, businesses that optimize their presence can gain a significant advantage in the digital marketplace.

In 2025, Zalo Business is more than just a messaging app—it’s an ecosystem for e-commerce, advertising, and customer engagement. Here are the most effective strategies for success on Zalo Business this year.

Optimize Your Zalo Official Account (ZOA) for Maximum Visibility

A Zalo Official Account (ZOA) is the backbone of any business on the platform. Whether you run a local shop, a large enterprise, or an online service, having a well-optimized ZOA ensures that customers can easily find and interact with your brand.

Tips to Optimize Your ZOA in 2025:

Choose the Right Category – Select the most relevant business type to improve search visibility.
Write a Clear Business Description – Use simple, keyword-rich content that explains your services in a few lines.
Upload a Professional Logo & Cover Photo – High-quality visuals create trust and credibility.
Keep Your Contact Information Updated – Ensure customers can reach you via phone, email, or direct Zalo messages.

A well-optimized ZOA is the first step in building a strong business presence on Zalo.

Leverage Zalo Shop for E-Commerce Growth

E-commerce is thriving on Zalo Business, and Zalo Shop makes it easier than ever for businesses to sell directly within the app.

How to Maximize Sales with Zalo Shop:

High-Quality Product Listings – Add clear images, compelling descriptions, and accurate prices to each product.
Use Promotions & Discounts – Offer limited-time deals to attract new customers and increase sales.
Enable Instant Messaging for Sales – Allow customers to ask questions and place orders via chat.
Monitor Customer Reviews – Encourage positive feedback and address concerns quickly to maintain a good reputation.

By integrating Zalo Shop into your business strategy, you can boost conversions and build long-term customer relationships.

Run Targeted Zalo Ads to Reach More Customers

Zalo’s advertising platform has high engagement rates because it allows businesses to target users based on demographics, interests, and behavior. In 2025, Zalo Ads have become more advanced, making them a must-use tool for business growth.

Zalo Ad Strategies for Maximum ROI:

Use Carousel Ads – Showcase multiple products in a single ad to increase conversions.
Retarget Existing Customers – Use Zalo Pixel to show ads to users who have visited your store or interacted with your content.
A/B Test Your Ads – Test different images, copy, and calls-to-action (CTAs) to find the best-performing ad variations.
Leverage Geo-Targeting – If you have a local business, target people in your specific city or district for better results.

With smart ad campaigns, businesses on Zalo can significantly increase brand awareness and sales.

Automate Customer Support with Zalo Chatbots

In 2025, automation is key to efficiency. Using Zalo Chatbots, businesses can save time, improve customer support, and enhance engagement.

Best Practices for Zalo Chatbots:

Answer FAQs Instantly – Automate replies to common questions like pricing, availability, and store hours.
Personalized Recommendations – Suggest products based on customer preferences and browsing history.
Send Automated Reminders – Notify customers about abandoned carts, upcoming promotions, or service updates.
24/7 Availability – Ensure customers can interact with your business anytime, anywhere.

Chatbots help businesses reduce workload while maintaining high customer satisfaction.

Use Zalo Broadcast Messages to Engage Customers

Zalo Broadcast Messages are a powerful way to send promotions, updates, and exclusive offers to your audience. Unlike traditional SMS or emails, Zalo messages have higher open rates because they appear directly in users’ chat feeds.

How to Use Zalo Broadcast Messages Effectively:

Segment Your Audience – Send personalized messages based on users’ interests and past interactions.
Keep It Short & Engaging – Use concise, action-driven text with a clear CTA.
Add Value – Offer exclusive discounts, early access to sales, or VIP content to increase engagement.
Monitor Open & Click Rates – Track the effectiveness of your messages and adjust your strategy accordingly.

A well-executed Zalo Broadcast Strategy ensures customers stay engaged and loyal to your brand.

Integrate Zalo with Your Website and Social Media

To create a seamless user experience, businesses should integrate Zalo with their website and other social platforms.

Ways to Integrate Zalo for Business Success:

Add Zalo Chat to Your Website – Allow visitors to ask questions and get instant responses via Zalo chat.
Promote Zalo on Facebook & Instagram – Use cross-platform marketing to direct social media followers to your Zalo store.
Embed Zalo QR Code on Business Cards & Packaging – Make it easy for customers to find and follow your business.
Sync Customer Data Across Platforms – Use analytics tools to understand how users interact with your brand across different channels.

A multi-channel approach ensures your business reaches more potential customers while maintaining strong engagement.

Stay Updated with Zalo’s New Features

Zalo frequently updates its business features, adding new tools and functionalities to enhance marketing and sales efforts.

How to Keep Up with Zalo’s Latest Features:

Join Zalo Business Communities – Stay connected with other business owners and marketers.
Follow Zalo’s Official Updates – Keep an eye on new announcements and feature rollouts.
Experiment with Beta Features – Test upcoming features before they’re widely available.
Adapt Quickly – Businesses that embrace change will have a competitive advantage.

Being proactive with Zalo’s new tools ensures your business remains ahead of the competition.

Final Thoughts: 

Zalo Business continues to be a powerful platform for growth, and businesses that use it strategically will see significant success.

Key Takeaways:

Optimize your Zalo Official Account for maximum visibility.
Leverage Zalo Shop to increase e-commerce sales.
Run targeted Zalo Ads to attract the right customers.
Automate customer support with Zalo chatbots.
Engage your audience with Zalo Broadcast Messages.
Integrate Zalo with your website and social media.
Stay updated with new Zalo features to keep a competitive edge.

By implementing these Zalo Business Tips for Success in 2025, you can grow your brand, increase engagement, and boost revenue in Vietnam’s dynamic digital market.

Now is the time to optimize your Zalo Business strategy and take your brand to new heights!